Bachelor's Degree
Business Marketing
Online Degree Program
CLASSES START
Jan 6th
36 Mo. Program Length | 122 Credits |
Online Format | $515 Cost Per Credit |
Bachelor's Degree
Business Marketing
Online Degree Program
Earn a degree and learn how to influence buying decisions
| Accreditation | IACBE accredited,1 Accredited by the Higher Learning Commission |
|---|---|
| Transfer credit | Up to 91 approved credits |
| Curriculum | Real-world business coursework with hands-on marketing exercises |
| Pathways | Earn dual credit towards an MBA degree program |
| QuickPaths | Transfer credit, stackable credentials, and adaptive learning technology build a faster pathway to a higher education with Herzing University |
Ranked by U.S. News & World Report as one of the best online bachelor's programs in 2024
Overview: Bachelor of Science in Marketing
The Bachelor of Science in Marketing degree is a 122-credit undergraduate program which prepares you for a career as a marketing professional.
The online degree program provides students with fundamental knowledge and skills in digital marketing, social media, product development, consumer behavior, marketing strategy, and much more.
Career-focused curriculum
Discover the crucial knowledge and skills required to succeed in your work and build a foundation for continued career growth.
Flexible schedule
You can take classes during the day or in the evening. We strive to be as flexible as possible for busy non-traditional students.
Virtual services
Access to extensive virtual services, including academic advising, tutoring, support services, technical support and library services.
Lifelong support
We support your ongoing career advancement by providing comprehensive, personalized student services with lifelong career coaching.
Rolling admissions
No application deadlines to worry about. Apply when you’re ready and prepare to get started soon.
Learn More Today!
Curriculum
Marketing Program Curriculum
| Programs | Monthsi | Credits |
|---|---|---|
| Bachelor of Science in Marketing | 36 | 122 |
Program availability varies by location
Bachelor of Science in Marketing
The Bachelor of Science in Marketing combines Herzing University’s highly praised real-world business coursework with hands-on marketing exercises and projects either online or on-campus. Our students develop the creative, strategic and management capabilities needed to succeed in this highly competitive field.
Our graduates have strong capabilities in:
- Secondary, qualitative and quantitative marketing research methods
- Consumer behavior concepts and principles
- Developing strategic marketing plans
- Thinking critically at a conceptual level while using mathematical analysis in addition to the scientific method
Required Courses in Business
All courses, 36.00 semester credit hours, are required.
or BU 600 Leadership and Organizational Behavior 3.00 semester credit hours
or BU 630 Project and Operations Management 3.00 semester credit hours
or BU 421 Operations Management or BU 550 Research Methods and Decision Making 3.00 semester credit hours
Required Courses in Marketing
All courses, 27.00 semester credit hours, are required.
Business Elective Courses
A minimum of 6.00 semester credit hours is required. Students may take any business, accounting, human resources, or economics course. Students who are qualified to take dual-credit courses may also take approved graduate courses.
Open Elective Courses
A minimum of 12.00 semester credit hours of open electives is required. A minimum of 9.00 semester credit hours must be at the 300 to 400 level.
Required Capstone or Internship
3.00 semester credit hours are required.
Required Courses in General Education
Students enrolled in this bachelor's degree must complete a minimum of 36.00 semester credit hours in general education distributed among the following disciplines. Refer to the General Education section of the catalog for specific information about courses within each discipline. 12.00 Semester Credit Hours in Communications 9.00 Semester Credit Hours in Humanities (must include 3 semester credit hours of cultural diversity) 6.00 Semester Credit Hours in Mathematics 3.00 Semester Credit Hours in Science 6.00 Semester Credit Hours in Social and Behavioral Sciences
Personal and Professional Development Courses
A minimum of 2.00 semester credit hours is required.
Tuition & Cost
Tuition & Cost
The cost of tuition for the Bachelor of Science in Marketing program is $515 per credit.
You can potentially earn even greater savings by transferring credit from prior college coursework, applying for financial aid, or potential partnership opportunities through your employer.
Our goal is your career advancement. That’s why we are always working to improve our curriculum and processes to make our program as affordable as possible while preparing you best for success in your work.
You may be eligible for multiple scholarships and grants, both through Herzing University and several national scholarship websites.
Veterans, Active Duty U.S. Servicemembers, and spouses may qualify for a 10% tuition discount or tuition reduction to $250 per credit.
Requirements
Admissions requirements
Prerequisites to enroll in the Herzing University Marketing bachelor's degree program include:
- Prior education requirement. Completion of high school diploma, GED, or equivalent.
- Entrance testing. Applicants must demonstrate the capacity to succeed in college-level courses via prior ACT/SAT scores, completion of prior college credit, or additional entrance testing.
- Availability of time, personal commitment, and a professional attitude. We exist to help enthusiastic students fully committed to reaching their highest career goals. Our faculty and leadership are dedicated to helping you reach them.
You will need to meet and interview with a Herzing University admissions advisor and complete an enrollment application to be admitted into the program.
If you have any additional questions regarding admissions into the program, please contact our admissions team.
Eligible states for enrollment: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming, District Of Columbia, and the Virgin Islands.
Ask about our Merit-based Scholarship & Grants
A career as a marketing professional could be right for you, if you:
- Are very detail-oriented yet can also see the "big picture"
- Have excellent communication skills
- Are curious why people buy one product over another
- Understand how to use visuals and graphic design
- Have an interest in psychology
- Are creative yet also practical in developing programs and plans
- Are comfortable working in teams as well as alone
Classes Start January 6th
Waived Enrollment FeeCareers
If you are creative and have good business sense, a career in marketing might be the perfect fit.
Marketing Manager Ranked #1 Best Sales & Marketing Jobs of 2023 by U.S. News & World Report
Marketing is everywhere. No matter where you turn, you see it – that ad in the newspaper, TV commercial, jingle on the radio, grocery store poster, bumper sticker, email ad, and web site are all created as part of a marketing campaign intended to do one thing: compel you to buy a product.
There are many different areas of marketing, and while some professionals in this field have one specialty area, others handle multiple areas.
What can I do with a degree in marketing?
- Advertising Sales - Also referred to as Account Executives, these individuals seek out businesses to purchase advertising space with their company. They typically work for a radio or TV station, newspaper, magazine, or Internet publisher. Sales can be conducted by phone or in person, which may include traveling and socializing with potential ad space buyers. Professionals in this area usually work on a base salary plus commission, and overall earnings can be very good.
- Media Planning - There are many different ways a product can be marketed. Some are more traditional, and others are more innovative. Media planning identifies where the product should be advertised, based on who is likely to buy the product. For example, Oscar Mayer might advertise their kid-targeted Lunchables product on a billboard at a little league field since they know parents of children will be there to see it, and children will be reminded to ask their parents to buy it. It may be the Media Planner's duty to purchase advertising spots. Like other careers in marketing, this area of employment will also continue to grow.
- Market Research Analysts - The main purpose of marketing is to sell a product. To determine if the product will sell, how/where to advertise the product, and whether or not the product actually did sell, marketing research must be done. For example, before a product is developed or launched, market research is conducted to find out: Who is going to be interested in this product? Where should it be advertised so they see it? What will the buyer most want to know about this product? Does a similar product already exist? How will this product be better? How much are people willing to pay for this product? Should an incentive be used to introduce this product (e.g. coupon or sweepstakes)? After the product has been introduced, marketers must do more research to find out what worked…and what did not. By analyzing those answers, marketers will be better prepared for their next product launch.
- Public Relations - Public Relations (PR) professionals are the spokesperson for their company. They are in charge of getting the word out to the public about a product, company, event or news item. They are also responsible for making sure the correct message is getting across and managing the public perception of the product. Duties of PR include: Writing and distributing press releases, finding bloggers to write about a specific product, engaging in social media such as Facebook, monitoring what people are saying about the company in newspapers and online, pitching story ideas to newspaper and internet reporters.
- Survey Researchers - Whereas Marketing Research Analyst sort through all types of data, Survey Researchers focus solely on designing and conducting surveys. Companies in all types of industries use surveys to find out if their customers are satisfied with a product and the experiences they've had with that company. Survey Researchers must determine how to best reach the group they wish to question, and what will entice that group to respond (and respond honestly). They may use mail, phone, internet or in-person techniques.
Advancement Opportunities for Marketing Professionals
Opportunities for growth in marketing careers typically include greater accountability for marketing decisions and supervision of department employees. Certifications are offered by professional organizations for some marketing specialties (such as public relations) and may require a certain number of years working in the field. Companies and agencies that offer management training programs can put new grads on the fast-track to career growth. Advanced education (such as an MBA) may help accelerate both responsibilities and salary of marketing professionals.
Program Finder
Marketing Degree Programs
Showing 1 program for the Online campus
This bachelor's program is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment. The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling, and sales management.
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Accreditation
Accreditation & Disclosure
1. The Business Division at Herzing University has received specialized accreditation for its business programs through the International Accreditation Council for Business Education (IACBE) located at 11960 Quivira Road in Overland Park, Kansas, USA. For a list of accredited programs please refer to our IACBE member status page.
Download the IACBE Public Disclosure of Student Achievement
Herzing University is accredited by the Higher Learning Commission (hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.
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